[ sample audit ]
Design agency homepage sample audit
A strong visual identity and case-study craft, weakened by interchangeable positioning (“we craft brands that matter”) that could belong to any studio.
Last updated: July 2026
Snapshot
- Industry
- Design / creative agency
- Shown as
- anon-agency.example
- Composite
- 71/100
- Band
- Strong
Dimension scores
- Visual Identity25%88
- Messaging & Clarity25%62
- Trust & Credibility20%74
- Differentiation15%48
- Technical UX15%76
Prioritized fixes
01 · critical · Differentiation · 2h
Positioning is aesthetic, not specific — no industry, outcome, or process wedge.
Claim a lane: “Brand systems for Series A SaaS” or “Identity + site for consumer CPG.” Specificity is the differentiator.
02 · major · Messaging & Clarity · 30min
Hero does not state who should hire them in the first viewport.
Pair the visual with a concrete offer line: who you serve, what you ship, typical engagement length.
03 · minor · Trust & Credibility · 2h
Case studies lack before/after or business outcome metrics.
Add one result per featured project (conversion lift, fundraising context, launch timeline) so craft proof becomes business proof.
Takeaway
Agencies often score high on Visual Identity and still lose deals on Differentiation. Own a niche in the headline, not only in the portfolio.
Full model: methodology. More samples: examples.
Run your own homepage audit
Paste a public URL on ratemybrand.pro. Free, no signup, results in about 60 seconds.